
For the past few years, I’ve been in the background—strategizing, building, creating, and quietly reshaping what I want my life and work to look like. It wasn’t accidental. It was a choice.
I’ve always believed in intentionality, in crafting a life that aligns with my values rather than rushing into visibility just for the sake of it. But now, as I step back into the light, I want to do it on my terms—with clarity, purpose, and a little bit of ease.
If there’s one thing I have learned, it’s that stepping away is easy; stepping back in is so much harder.
The fear of being seen again, of getting it wrong, of people wondering, “Where has she been? What’s she even doing now?”—it’s real. But here I am anyway because I’ve spent too much time figuring out my next step to let fear keep me on the sidelines any longer.
This isn’t a return to what I was doing before. This is an evolution.
The Evolution of My Work & Why I’m Here Now
If you’ve known me for a while, you might recognize me from my work in PR, politics, or policy. Maybe you’ve heard me yapping about the need for policymakers—particularly in the Caribbean —to exercise more imagination when shaping the future of our island economies.
Maybe you’ve seen me behind the scenes, crafting narratives, helping political leaders refine their messaging, or structuring big-picture strategies for buy-in. I love that work. I’m really good at it.
But over the past few years, I started asking myself:
- Do I want to do this forever?
- And if not, what am I building toward?
This desire for change isn’t new. It’s been lingering for a decade.
The Breaking Point
Back in 2014, I hit a crossroads with one of my biggest clients. While our work had an impact, I felt we had reached a plateau. I could see so much potential for what we could become, but when I pushed for deeper structural change (some might say too aggressively), they pushed back. The tension grew. Disagreements turned into disappointments. I told myself to “hold tight.” Famous last words.
The following year, my agency delivered a record-breaking campaign. During our biggest speaking engagement in that campaign, I stood at the periphery of the audience—observing.
And then something clicked.
I watched the crowd devour every word of a speech we had crafted together. To this day, it’s one of my favorite speeches I’ve written. It asked a community to imagine themselves in the future. It was the perfect synergy of my love for storytelling and the policy side of my brain.
And it worked.
I learned fairly early on that I can write the most glorious words, plan iconic imagery or create fantastic experiences, but if there aren’t many teeth (policy) to carry that great feeling over into action that affects people’s lives, you can quickly turn into a snake oil sales lady. And I never wanted that for any client and for myself. Plus, in the Caribbean and developing world, if we don’t get it right or as close to right, it’s wasted money, potential and the future of a generation.
But fast forward two years later, through terminating all clients, shutting the doors of my physical office, three natural disasters, a failed campaign, and sheer exhaustion, and I knew—it was time for something different.
So, like any sane person (lol), I Marie Kondo-ed my house, and my life – and I decided to start a family. Then came the pandemic—a forced pause that made me question everything.
In that stillness, I asked myself: What do I actually want?
And the answer? Ease. Balance. A business that fits my life—not the other way around.
One day, I was looking for a simple linen robe and realized that none of the brands I loved were marketing to Black consumers. That gap—that void—made something click.
Here it is. My next move.

WKND Romper, my friends have enjoyed my quiet time, getting a chance to sample and work through WKND pieces with me, like this romper.
I teamed up with a few exceptional women through Viviane Kaye’s community, and virtually, in the stillness of the early days of the pandemic, we decided to build our “next”—on our own terms.
That’s when WKND became clearer—a space where leisure, mindfulness, and intentional business-building exist together.
I didn’t just want to work. I wanted to build something that aligned with how I actually wanted to live.
I wanted to wear my values—to invest in products that were diverse, inclusive, clean, and sustainable. I wanted to force myself (and others) to slow down. I wanted us all to have leisurely days, every day.
Why I’m Stepping Back into the Light
I’m (re)introducing myself because I’m ready to share more openly—about business, about slow living, about what happens when you choose ease instead of exhaustion.
I’m a retired Girl Boss (yes, I cringe thinking about how deep I was in hustle culture).
I used to think success meant being booked and busy, saying yes to everything, pushing through burnout, and wearing exhaustion like a badge of honor. Now I know better. I know it’s just not for me.
The past few years have been a quiet rebellion against everything I thought I had to be. Some days I get it right, but every other day, it is hard because well – life, bills and responsibilities. But somehow I instinctively know that I am on the right path.
And now, I’m ready to talk about it.
What You Can Expect from Me Moving Forward
- Thought Leadership on Business & Strategy – If you’re an entrepreneur or creative looking for a high-impact approach without burnout, I’ll be sharing what I’ve learned over years of working with leaders.
- Publishing – This year I’ve already started writing more. I have a few thoughts on the varied experiences I’ve had in life, and politics in a developing space and I’d like to find more opportunities to share in this way. I’m aiming to be published more often in a variety of spaces.
- Honest Conversations About Hustle Culture & Success – We need to talk about how women have been sold a lie about success. It’s time for something better.
- Building WKND in Real-Time – This year, I’ll be documenting my transition into WKND in a more substantial way, —the highs, the struggles, and the lessons I learn along the way.
- Opportunities to Work With Me – My consulting work is still active, but I work differently now. I’m committed to helping women tell their stories, and share their expertise. I’m also interested in organizations that want to throw their weight behind new ideas and initiatives that can change the reality of the global majority.
If You’re Here, Let’s Connect
I know I’m not the only one rethinking how I show up in my work and life.
Maybe you’re at a crossroads, too. Maybe you’ve been questioning the grind, the expectations, the constant push to be on all the time.
Maybe you’re feeling like I did—knowing there’s something more, something better, but unsure how to step into it.
So let’s talk.
What’s something you’re shifting this year? Drop a comment, send me a message, or just say hi—DMs are always open.
Here’s to stepping off the shelf, into something better, on our own terms.
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